PERQ
41 Case Studies
A PERQ Case Study
Feldmann Imports Mercedes-Benz, a Bloomington, MN dealership with about 300 new and used vehicles in inventory, was looking for a better way to convert website visitors into leads. Before using PERQ’s TAP solution, the dealership relied on the PureCars trade-in tool but was seeing only 17 leads per month and a low lead-to-sale conversion rate.
PERQ implemented TAP to improve website conversion, and the first month delivered 47 leads, a 280% increase in captured leads and more than 2x the previous volume. The dealership also reported 10% lead-to-sale conversion and sold 5 vehicles in 30 days, showing a strong measurable impact from PERQ’s solution.
Dave Anderson
Internet Manager