Case Study: Fairfield Auto Group boosts lead-to-sale conversion with PERQ direct mail

Fairfield Auto Group - Customer Case Study

Fairfield Auto Group, a Pennsylvania dealership group with eight locations and 14 vehicle brands, had lost confidence in direct mail after poor experiences with previous vendors. Mailers were arriving late, driving little traffic, and coming with inaccurate data, making it difficult for the team to trust the channel.

PERQ helped Fairfield Auto Group restart direct mail using its Database Mail and Trade Appraisal Plus program, which delivered personalized offers, estimated NADA trade-in values, and accurate contact data. After testing in one store, Fairfield expanded to four stores and generated 180 leads, sold 78 cars, and achieved a 43% lead-to-sale conversion with a 455% ROI and an average cost of $251 per sale.

Fairfield Auto Group

Doug Hillyard

General Manager