Case Study: Fuccillo Kia of Port Charlotte boosts website engagement and sales with PERQ

Customer Engagement Fuels Better Roi for Florida Auto Dealership

Fuccillo Kia of Port Charlotte wanted a better way to turn the website traffic it was already generating from SEO and SEM into real opportunities. CJ Tychonski, the dealership’s Internet BDC Manager, said the site was not efficient enough at converting visitors into leads.

The dealership implemented PERQ software, starting with the trade-in tool and later expanding to Deal Arrangement, the payment calculator, and a test drive scheduler. In less than three months, PERQ helped Fuccillo Kia reach 777 unique website visitors, 6 showroom visits, 72 total vehicles sold, and a 17.3% lead-to-sale conversion rate.

Fuccillo Kia of Port Charlotte

CJ Tychonski

Internet BDC Manager