Case Study: Harris Mazda boosts lead quality and sales with PERQ

Canadian Dealership Rates PERQ Best Conversion Software

Harris Mazda wanted a better way to guide online shoppers and support a non-commission-based customer service approach. The dealership chose PERQ’s Online Guided Shopping solution to help visitors find the right vehicle and engage in the shopping process on their own terms.

With PERQ, Harris Mazda reported 29 unique leads, 9 sold vehicles, a 31% conversion rate, and almost an 11% unique click-to-lead conversion in the first couple of months. The dealership said the leads were better qualified and that PERQ improved its success in turning leads into sales.

Harris Mazda

Doug Culham

General Manager