Case Study: Ray Skillman Auto Group achieves 48% increase in lead to sale with PERQ

Auto Group Sees 28% Lift In Lead to Sale With PERQ

Ray Skillman Auto Group wanted to convert more website traffic into leads and improve the quality of its digital engagement. After adding PERQ’s auto dealership solution to one dealership in December 2015, the group quickly saw enough value to expand it across all of its dealerships.

PERQ’s guided shopping and smart CTA experiences helped Ray Skillman Auto Group gather more visitor data and present next-step offers like trade value, test drives, and vehicle assessments. Year over year, the group reported a 30.5% increase in units sold, a 40% increase in website visitors to lead, a 48% increase in lead to sale, and a 28% lift in lead to sale.

Ray Skillman Auto Group

Jake Laue

Director of Digital Marketing