Case Study: Auto Dealership Company boosts trade leads and sales with PERQ and Kelley Blue Book data

Auto Dealers Win With PERQ Using Kelley Blue Book Data

Auto Dealership Company used PERQ Web Engagement software to improve its online trade-in experience and help turn website visitors into showroom sales. The company was looking for a way to give shoppers valuable trade-in data while also generating more leads and sales from its dealership website.

PERQ added Kelley Blue Book data to the interactive trade-in experience, letting consumers enter vehicle details and receive an estimated value range before getting a special offer. In one California dealership example, leads increased from 56 to 207 and sales rose from 4 to 20 within 60 days, with lead-to-sale conversion improving from 7.14% to 9.67%. PERQ said a typical dealership could see as much as three times the leads, five times the sales, and a 9.2% higher average gross profit per unit sold from the trade portion of the solution.