Case Study: Al Willeford Chevrolet increases appointments and vehicle sales with PERQ

Al Willeford Chevrolet - Customer Case Study

Al Willeford Chevrolet wanted to schedule more appointments and sell more vehicles while staying top-of-mind with local consumers. To do that, the dealership continued working with PERQ and expanded beyond its existing direct mail and promotion services.

PERQ helped Al Willeford Chevrolet run its first multi-channel campaign, combining direct mail with Facebook display and text-to-join options. Over 7 days, the campaign generated 945 sign-ups, 22 vehicle sales, and a 670% increase in scheduled appointments, from an average of 14.5 per sale to 112. In the 45 days after the campaign, the dealership sold 40 more vehicles and added $1,047,967 in revenue.

Al Willeford Chevrolet

Dale Conaway

Sales Manager