Case Study: Akins Furniture boosts online-to-in-store sales with PERQ

Akins Furniture Makes Online Shopping More Convenient for Customers

Akins Furniture, a fourth-generation home furnishings retailer in rural Alabama, wanted to attract more online shoppers without adding unnecessary cost. The company needed a way to make its website more useful to customers and turn online research into store visits, so it tried PERQ’s Marketing Cloud after being offered a 90-day free trial.

PERQ helped Akins Furniture use AI-driven interactive experiences to capture and convert more website leads, including quizzes, promotions, and consultation signups. After five months, the retailer reported 2,849 website registrations, 323 lead-to-sale conversions, and $431,700 in total sales dollars from PERQ leads, with a 2,921% ROI. Akins also said PERQ increased lead volume to more than 650 per month and helped make the online shopping process more convenient for customers.

Akins Furniture

Scott Akins

President