Case Study: SUNY Microcredentials improves microcredential discovery and marketing with Perpetual

SUNY Microcredentials cuts directory categories by 20 with Perpetual

SUNY Microcredentials, part of the large State University of New York system, sought to overhaul the digital experience of its microcredential directory to improve user engagement and accessibility. They partnered with vendor Perpetual, which provided services including responsive web UI/UX design, user research, and marketing planning to address this challenge.

Perpetual implemented a comprehensive solution that included a complete website redesign with a streamlined filter system, optimized content, and new page templates for individual courses and partners. This was supported by a new digital marketing strategy. The results significantly improved user navigation and engagement, allowing prospective learners to explore more options in less time. The efforts amplified the program's visibility, attracting a broader audience and positioning it to benefit millions of students across SUNY's extensive network.

SUNY Microcredentials