Case Study: Royal NY improves eCommerce UX and SEO with Perpetual

Royal NY boosts site speed and organic traffic with Perpetual

Royal NY, a leading coffee and tea importing company, faced challenges with a crowded and inefficient eCommerce website that overwhelmed users and hindered discoverability. They engaged the vendor Perpetual to undertake a comprehensive redesign and development project to overhaul the user experience, simplify the ordering flow, and improve their site's SEO performance.

Perpetual implemented a solution that included a UX audit, a modernized design adhering to brand guidelines, and technical SEO improvements. They simplified the site's navigation and revamped the eCommerce experience with enhanced search and filter systems. The results included a major increase in site speed and search traffic growth, making it much easier for customers to find content and reorder their favorite products, thereby significantly enhancing the overall customer experience and operational efficiency for Royal NY.

Royal NY