Case Study: Roo scales veterinary staffing and shift bookings with Perpetual

Roo launches Texas MVP with Perpetual, driving hundreds of bookings and $100M+ annual marketplace revenue

Roo, a company providing a web and mobile application for connecting freelance veterinarians with animal hospitals, identified a market need for an easier way to manage flexible staffing. Their challenge was to build a comprehensive digital marketplace platform from the ground up to address this void. To achieve this, they partnered with vendor Perpetual for end-to-end product development and design services.

The solution implemented by Perpetual included user research, custom branding, and the development of a scalable platform with features like shift matching, an admin dashboard, and a mutual rating system. This all-in-one solution streamlined the process of connecting vets with hospitals. The results were significant, with Roo's Texas MVP launch quickly proving product-market fit by generating hundreds of relief shift bookings in its first few months. This early momentum helped scale the platform to over $100 million in annual marketplace revenue.

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