Case Study: JetLeg builds a digital marketplace for empty-leg flights with Perpetual

JetLeg creates a marketplace for 30%-50% empty leg flights with Perpetual

JetLeg, a digital marketplace for luxury flights, faced the challenge of addressing the significant number of underutilized private jet charters, where 30-50% of flights often fly empty. With no existing platform for brokers, operators, or travelers to list or find these empty leg flights, they engaged Perpetual for product strategy, UX research, and UI/UX design services to build their solution.

Perpetual implemented a design-thinking approach to create a platform where travelers can search, compare, and book empty leg flights, while brokers and operators can easily sign up and upload their availability. The solutions, driven by extensive research and customer-centric design, were successfully handed off to the development team for implementation, allowing JetLeg to monetize previously sunk costs and provide a new booking source for luxury travel.

JetLeg