Case Study: Fox Sports enhances Press Pass engagement with Perpetual

Fox Sports boosts content consumption and social sharing with Perpetual

Fox Sports, a world-leading sports TV network, sought to enhance the digital experience of its Press Pass website to make it the premier destination for fans and journalists. The challenge was to redesign the platform to improve content display opportunities while ensuring alignment with their existing brand identity. Perpetual was engaged to provide UI/UX design, UX consulting, and web development services to achieve this goal.

Perpetual redesigned the website with a mobile-responsive layout and an enhanced WordPress CMS backend, incorporating dynamic content tagging to streamline editorial processes. The solution modernized the Press Pass experience, resulting in high user acquisition, increased content consumption, and greater fan community engagement. The project successfully delivered an immersive and up-to-date sports news platform for Fox Sports audiences.

Fox Sports