Case Study: Forerunner Ventures boosts consumer insight engagement with Perpetual’s interactive microsite and quiz

Forerunner Ventures launches an interactive microsite with Perpetual, driving 95% quiz submission and 6,500 archetypes in month one

Forerunner Ventures, a leading venture capital firm, sought a way to present extensive consumer research data in an engaging format. Their challenge was to design and build an interactive microsite and quiz that would allow users to explore insights and uncover their personal consumer archetype. Perpetual was enlisted to handle the research, UX design, and development for this web-based project.

Perpetual designed and built "The Dinner Party" microsite, which featured a responsive layout and a quiz that determined a user's consumer archetype from one of eight profiles. The solution utilized a no-code approach with tools like Jotform and Mailchimp for calculation and email delivery of results. The platform launched successfully, attracting 16,000 visits and resulting in 6,500+ archetypes determined within the first month, with a 95% quiz submission rate. Perpetual's work provided Forerunner Ventures with a top-notch, engaging tool for understanding modern consumer behavior.

Forerunner Ventures