Case Study: Florida Peninsula improves customer engagement with Perpetual's web redesign and Webflow CMS

Florida Peninsula boosts policy inquiries and streamlines content management with Perpetual

Florida Peninsula, a major home insurance provider, needed to overhaul its website and those of its sister companies, Edison Insurance and Windward Insurance Agency. Their existing sites had poor navigation and user journeys, hindering policy purchases. They partnered with Perpetual for a comprehensive solution involving research, branding, design, and development on the Webflow platform to improve user experience and consolidate content management.

Perpetual implemented a modern, modular design system and a flexible Webflow CMS for all three sites. This solution streamlined content management and enhanced SEO. The redesigned websites led to significantly higher engagement rates, increased policy inquiries, and improved customer satisfaction. Perpetual successfully transformed the digital presence of the insurance brands, aligning with their business goals.

Florida Peninsula