Case Study: Elle launches the first Google Glass magazine app with Perpetual

Elle launches Google Glass magazine app with Perpetual, reaching top 10 most accessed apps

The customer, Elle, an iconic lifestyle magazine, partnered with vendor Perpetual and GoogleX to develop the first magazine application for Google Glass. The challenge was to create an effective content experience for a new type of device, which required a vastly different approach than a traditional magazine or website.

Perpetual provided content strategy, UX design, and software development to build the application. The solution allowed users to subscribe to content, hear audible summaries, and shop directly from the device. As a result, the application was among the first launched for Google Glass and became one of the top 10 most accessed applications on the platform.

Elle