Case Study: Colgate creates an interactive brand experience center with Perpetual

Colgate centralizes brand assets and guidance in one interactive hub with Perpetual

Colgate, a globally recognized consumer health brand, needed a more engaging and centralized way to share its evolving brand story, creative direction, and resources with its internal teams and agency partners. To address this challenge, they partnered with vendor Perpetual to create an interactive Brand Experience Center.

Perpetual translated Colgate's new creative direction into a functional and interactive digital hub built on the Ceros platform. The solution centralized brand guidance, assets, and creative examples, providing Colgate’s global teams a more visual and memorable way to understand and apply the brand. This created a shared foundation for brand alignment, ensuring greater consistency across all future marketing initiatives and touchpoints.

Colgate