Case Study: Mike's Hot Honey achieves 150% Amazon sales growth and #1 Best Seller Rank with Perpetua

Mike's Hot Honey Climbs Best Seller Rank with Perpetua

Mike's Hot Honey, the Brooklyn-based cult favorite, faced a steep learning curve scaling on Amazon: the team lacked advertising expertise and was struggling with inefficient ad spend. They engaged Perpetua to manage and optimize their Amazon Advertising (starting with Sponsored Products and Sponsored Brands, later adding Amazon DSP) to drive efficient, scalable e-commerce growth.

Perpetua implemented a full-funnel Amazon strategy—optimizing Sponsored Products and Brands and expanding to DSP to target new-to-brand audiences—which drove a 150% increase in Amazon sales in the first year and helped Mike's Hot Honey achieve and maintain Top 2 rankings for honey, hot sauce, and grocery. The brand hit #1 Best Seller Rank in multiple categories (including #1 grocery during the holiday season), saw 80% of conversions come from new-to-brand customers, and unlocked budget and efficiencies to continue scaling.

Mike's Hot Honey

Kent Spellman

President