Case Study: Delta Galil achieves scalable Amazon operations and increased sales with Perpetua

Managing Amazon Operations at Scale Delta Galil grows with Perpetua

Delta Galil, a global manufacturer and marketer of private‑label apparel that licenses brands like Tommy Hilfiger, Lacoste and Calvin Klein, faced a lack of time and in‑house Amazon expertise to manage advertising across more than ten brands. To centralize and scale its Amazon channel, Delta Galil adopted Perpetua’s platform for Amazon Ads, using its campaign-creation and automated optimization tools to free up brand managers and build a dedicated Amazon team.

With Perpetua, Delta Galil implemented a centralized team and streamlined workflows that made it fast to create precise automatic and manual campaigns, manage large numbers of ASINs and variants, and execute conquesting strategies. Perpetua helped the company unlock time and budget to expand advertising across brands, drove measurable increases in attributed sales while lowering Advertising Cost of Sale (ACoS), and delivered economies of scale and faster marketplace growth (early wins on Maidenform and Calvin Klein Kids).

Delta Galil

Gokce Ezberci

Amazon Account Specialist