Case Study: Kumana achieves Top-5 Amazon Best Seller Rank and 330% sales growth in under 30 days with Perpetua

Kumana’s Meteoric Rise in Best Seller Rank with Perpetua

Kumana, an emerging hot sauce brand founded by Francisco Pavan, struggled to gain traction on Amazon in a crowded category after launching without advertising. To optimize ads and scale efficiently, Kumana partnered with Perpetua and used Perpetua’s Ad Engine to manage Amazon Ads and uncover which keywords and bids drove conversion.

Perpetua launched multiple campaigns, tested keywords and optimized bids, and within 30 days Kumana’s Best Seller Rank rose from the top 50 to top 5 in Hot Sauce; sales grew 330% while ACoS stayed within target. Perpetua’s work increased sales velocity and directly contributed to broader retail distribution for Kumana.

Kumana

Francisco Pavan

Kumana