Case Study: Withings achieves 5x conversions with Perpetua’s Content Network

How Withings drove 5x conversions with Perpetua’s Content Network

Withings, a maker of clinically validated smart health devices and apps, needed to stand out in a highly competitive Amazon category, build brand credibility, and attract new-to-brand customers. To do that, the company wanted to improve visibility on flagship category keywords and increase click-through rates on its top-performing products, so it turned to Perpetua and its Content Network.

Perpetua helped Withings access Amazon Editorials through its Content Network, enabling the brand to appear in relevant articles and rank more organically for key search terms. The results were strong: Withings was published in over 15 articles, drove a 5x increase in conversions, saw a 59% lift in click-through rate, 3x more impressions, a 375.3% increase in attributed sales, and a 62.5% improvement in organic rank on a flagship category keyword.

Withings

Guillaume Suchet

Key Account Manager Amazon