Case Study: Nikura increases conversion rate by 45% with Perpetua

How the agency Sitruna increased Nikura’s conversion rate by 45% with the help of Perpetua

Nikura, a brand selling pure essential oils and fragrance oils, wanted to scale its Amazon presence but found that managing ad campaigns across a growing catalog was time-consuming and made profitability hard to control. To address this, the company worked with Sitruna and used Perpetua’s retail media optimization software to support Amazon Sponsored Ads management.

Sitruna used Perpetua to launch and optimize multi-campaign ad structures, adjust bids with Stream Optimization, boost priority keywords with TOS multipliers, and manage profitability through Total ACOS optimization. In the three months after Sitruna took over, Nikura’s conversion rate increased by 45% and total sales rose by 66%, with the business later seeing a 20% year-over-year lift in conversion rate and a 67% year-over-year increase in total revenue.

Nikura