Case Study: OWYN achieves 46% sales growth and 6x share of voice on Target with Perpetua

How Target Product Ads and Perpetua helped OWYN grow category share and drive 6x share of voice

OWYN, a plant-based ready-to-drink protein brand, faced the challenge of growing sales, capturing new and repeat customers, and increasing category share against dominant milk-based proteins. To expand beyond DTC and Amazon and build awareness on retail channels, OWYN partnered with Perpetua to deploy Target Product Ads (alongside Criteo) and use data-driven strategies to drive repeat purchase behavior and higher lifetime value.

Perpetua helped OWYN win prominent top-of-search placements on Target, driving measurable impact: a 46% increase in sales, 6x higher share of voice on Target vs Amazon for flagship category keywords, 33% top-of-search share for high-volume keywords, a 150% lift in organic rank, 47% lower CPC vs Amazon, a 10% ROAS improvement, and a doubled CTR—plus a +51% repeat purchase rate and increased in-store facings. Perpetua’s cross-marketplace visibility enabled OWYN to scale Target ads efficiently and build category awareness.

OWYN

Mark Olivieri

President