Perpetua
27 Case Studies
A Perpetua Case Study
Rich Insight, an eCommerce agency helping brands scale across marketplaces like Amazon, eBay, and Zalando, needed a more efficient way to manage Amazon PPC for its growing portfolio. The team wanted to reduce time spent on manual optimization and reporting while improving budget allocation, brand awareness, and overall performance for both newer and more mature brands. Perpetua’s eCommerce advertising software was used to help streamline these workflows.
With Perpetua, Rich Insight leveraged Amazon Sponsored Products campaigns across category, competitor, branded, and keyword targeting to improve visibility and capture incremental sales. The results were strong: one brand’s total sales grew 55x and organic sales 19x while ACOS dropped 90%, another luxury jeweler more than doubled organic sales and cut ad sales by 9%, and a high-end automobile maintenance brand saw total sales rise 9x with organic sales up 11x. Perpetua also helped Rich Insight increase agency efficiency and deliver stronger outcomes for clients.