Case Study: No Cow boosts basket penetration and sales with Perpetua

How Perpetua helped No Cow scale on Instacart to unlock tiered reporting and drive a 94% increase in basket penetration

No Cow, a protein bar brand focused on dairy-free, high-protein, low-sugar nutrition, needed to adapt quickly as online grocery shopping surged during the pandemic. To build brand awareness, grow category share, and attract new-to-brand customers, the company turned to Perpetua and Instacart Ads to optimize its digital shelf presence and search strategy across online grocery channels.

Using Perpetua to refine keyword strategy and campaign optimization on Instacart, No Cow scaled spend efficiently and unlocked tiered ICIP reporting for deeper performance insights. The results included a 32% increase in average units sold, 2x average CTR, 94% higher basket penetration, 2x total sales year-over-year, a 253% increase in customer base, and a 260% rise in units sold and deliveries per month.

No Cow

Jeremy Dodge

Head of eCommerce and Digital Marketing