Case Study: Heroes grows total sales 2.6x with Perpetua

How Perpetua helped Heroes Globally Scale their Brands on Amazon and Grow Their Total Sales by 2.6x

Heroes is a UK-based global consumer firm that acquires, operates, and scales Amazon FBA businesses. As the company expanded its brands internationally, it needed a way to quickly boost awareness, drive conversions, and capture new-to-brand customers across multiple markets while maintaining efficient ACOS and blended ACOS. Perpetua helped Heroes address this challenge with Amazon advertising support across Sponsored Ads, Google Ads via Amazon Attribution, and Amazon DSP.

Perpetua implemented always-on optimizations around high-converting keywords and helped Heroes scale ad activity into new geographies and ad units. As a result, Heroes grew from 1 to over 8 brands on Perpetua across 7 key global markets and achieved a 2.6x increase in total sales. Flagship brand Onco also saw a 20x increase in impressions, a 4.2x lift in CTR, and a 168% increase in conversion rate across 6 global markets.

Heroes

Alessio Bruni

Co-Founder