Case Study: Nicole + Brizee achieves 4x YoY sales and sustainable organic growth with Perpetua Capital (Perpetua)

How Perpetua Capital helped Nicole + Brizee drive sustainable organic growth with 4x YoY sales

Nicole + Brizee, the DTC and Amazon-born body, beauty, and hair-care brand founded by Nikki and Brie Bella, wanted to grow organic reach and keep customer acquisition costs low while maintaining control of their equity. To fund brand-building initiatives—improving listings, creative, and customer education— they partnered with Perpetua, leveraging Perpetua’s advertising services and its new Perpetua Capital offering.

Perpetua delivered streamlined growth capital (via Perpetua Capital, in partnership with Yardline) and operational support that funded creative improvements, product education, and Amazon optimization. As a result, Nicole + Brizee saw 4x YoY total sales in the first month, a 210% increase in Amazon reviews (over 1,000 new reviews, avg ~4.3/5), an 18% rise in average order value, +15K Instagram followers, 47% branded market share on Amazon and a 15% uplift in impressions—achievements credited to Perpetua’s capital and platform.

Nicole + Brizee

Samantha Kent

Co-Founder