Case Study: Natural Dog Company achieves 4x sales growth with Perpetua via Amazon Sponsored Display

How Natural Dog Company Scaled their Amazon Sponsored Display Ads with Perpetua to Grow Sales by 4x

Natural Dog Company, a natural pet-care brand known for its healing balms and expanding range of supplements and shampoos, faced the challenge of driving new-to-brand customers and increasing lifetime value as it scaled beyond DTC into retail and Amazon. Initially reliant on branded search ads, the team shifted to a category- and competitor-conquesting strategy on Amazon Sponsored Display to dominate Product Detail Pages (PDPs) and launch higher-LTV products—engaging Perpetua to support that transition.

Perpetua implemented and optimized Amazon Sponsored Display campaigns by pulling data from Sponsored Product campaigns, adjusting bids, and running always-on optimizations to own ad placements on both their own and competitors’ PDPs. The results with Perpetua were a 4x increase in Sponsored Display sales, a 40% lift in total sales, an 88% rise in impressions, a 133% increase in CTR, a 120%+ scale in Sponsored spend while cutting branded spend by 40%, and faster ability to launch and measure brand-defense and competitor-conquest strategies.

Natural Dog Company

Molly Gorie

Amazon eCommerce Manager