Case Study: Momentum Commerce achieves 6x Share of Voice growth with Perpetua

How Momentum Commerce drove a 6x increase in Share of Voice with Perpetua’s granular targeting and flexible strategies

Momentum Commerce, a data-driven Amazon marketplace agency, needed a way to manage highly granular ad structures at scale for brands with thousands of ASINs and variant combinations. They partnered with Perpetua, using its flexible Amazon advertising platform to support a single ASIN-per-goal approach and target shoppers at a more precise level while still maintaining efficient campaign management.

With Perpetua’s granular targeting, advanced strategies, scheduled changes, and dedicated Data Strategist support, Momentum Commerce was able to execute nuanced, target-level optimization without constant manual bid adjustments. The results included a 6x increase in Share of Voice, a 45% increase in total sales, a 12% reduction in ACOS, a 40% increase in impressions for Lush Decor, and a 15.7% lift in organic sales for Lux Paper.

Momentum Commerce

John Shea

Founder & CEO