Case Study: Mimi's Rock achieves scalable multi-brand growth on Amazon with Perpetua

How Mimi's Rock Unlocked Scalability and Growth for Multiple Brands on Amazon with Perpetua

Mimi’s Rock, the house of brands behind Dr. Tobias, Maritime Naturals and All Natural Advice, relied on Amazon as its primary sales channel but spent excessive time managing advertising campaigns. To scale multiple brands and free their team for higher‑value strategic work, Mimi’s Rock partnered with Perpetua, using Perpetua’s platform to manage and optimize their Amazon advertising and Amazon DSP efforts.

Perpetua implemented centralized ad management and DSP optimization, delivering measurable impact: ACOS fell by 10% across all products, Amazon DSP ROAS grew 2.5x in under 30 days, and the team realized significant operational efficiencies and time savings. These gains from Perpetua allowed Mimi’s Rock to scale more quickly and focus on growing their brands.

Mimi's Rock

David Kohler

Chief Executive Officer