Case Study: Country Archer achieves 5X ROAS and expands Instacart reach with Perpetua

How Instacart Ads and Perpetua helped Country Archer reach new audiences and grow ROAS by 5X

Country Archer, a fast-growing, better-for-you jerky brand, faced a rapid shift from in-person field marketing to eCommerce as pandemic shopping behavior changed. To expand its presence on Instacart, Country Archer partnered with Perpetua to manage and optimize Instacart Ads, reallocating its field marketing budget to digital advertising and marketplace growth.

Perpetua delivered conversion-focused campaign optimization—using Featured Products placements and conversion-based bidding on Instacart—which in the first month produced a 5x higher ROAS, 4.2x higher conversion rate and 5.4x lower CPC versus their Amazon benchmark. With Perpetua’s approach Country Archer sustained about 2x higher ROAS versus other marketplaces, saw stronger performance across flagship keywords, reinvested profits, and increased its Instacart ad spend.

Country Archer

Jennifer Swift

Brand Manager