Case Study: Hero Cosmetics scales omnichannel advertising and boosts attributed sales with Perpetua

How Hero Cosmetics scaled their omnichannel advertising with Perpetua to increase attributed sales by 3x

Hero Cosmetics, the skincare brand behind the popular Mighty Patch, wanted to expand beyond its Amazon-first roots and scale into new marketplaces while learning which products and channels would perform best. The company needed a partner that could provide early access to marketplace betas, SKU-level performance insights, and a more holistic view of omnichannel advertising across channels like Target, Walmart, Instacart, Ulta, and GoPuff.

Using Perpetua’s omnichannel advertising platform and marketplace betas, Hero Cosmetics centralized campaign management and reporting across marketplaces to optimize goals at both the marketplace and product level. With Perpetua, the brand increased attributed sales by 247% (described elsewhere in the case as 3x), grew impressions by 222%, and scaled spend 6x overall, with especially strong early results on Target, including 128% attributed sales growth in six months and 824% growth in 10 months.

Hero Cosmetics

Aaron Mizrahi

Director of Amazon