Case Study: Crocs drives a 147% increase in branded search with Perpetua

How Crocs drove a 147% increase in branded search with Perpetua on the Amazon DSP

Crocs, the footwear brand known for its clogs, wanted to attract new audiences and grow new-to-brand customers across key European markets. The company needed to move beyond bottom-funnel tactics and build a full-funnel advertising approach, so it turned to Perpetua and the Amazon DSP to support broader awareness and category expansion.

Perpetua helped Crocs launch a full-funnel Amazon DSP strategy using upper-funnel targeting, overlap audiences, custom creative, and always-on campaigns around major shopping moments like Prime Day, Black Friday Cyber Monday, and the holidays. The results included a 147% increase in branded searches after Prime Day, 6x growth in new-to-brand sales from 3P inventory exchange, a 73% month-over-month increase in impressions, and ROAS improvements of 81% on-Amazon and 51% off-Amazon.

Crocs

Davide Spinelli

eTail Marketing Manager, EMEA