Case Study: eCommerce Agency identifies growth opportunities with Perpetua

How Channeled uses Perpetua’s market intelligence tool to identify incremental growth opportunities for their customers

Channeled, an eCommerce agency focused on marketplace and multi-channel digital marketing for growing brands, needed a better way to look beyond individual account performance and understand broader Amazon market and competitive trends. To do that, they turned to Perpetua’s market intelligence tool so they could benchmark brands against category and competitor dynamics, uncover quick wins, and validate new growth opportunities.

Using Perpetua, Channeled built workflows for account audits, existing product optimization, and proof of market viability for new product development. The tool helped them identify pricing, reviews, market share, and category shifts, leading to stronger campaign decisions and measurable performance gains, including a 25% decrease in Total ACOS and a 23% decrease in ACOS within four months for one customer.