Case Study: Bob Mackie drives 1M+ Spark Ad impressions with Perpetua

How Bob Mackie drove 1M+ Spark Ad impressions with Perpetua’s Creator Network

Bob Mackie, the costume and lifestyle brand known for its glamorous designs, wanted to expand its eCommerce presence on Amazon and better engage shoppers on TikTok and Instagram. The company needed a way to create authentic creator-led content and, just as importantly, tie those influencer efforts back to Amazon sales performance. Perpetua helped by providing its Influencer Marketing Platform and Creator Network.

Perpetua partnered Bob Mackie with digital creators, boosted their UGC through TikTok Spark Ads, and drove traffic to Amazon Product Detail Pages while tracking attribution in the Perpetua app. The campaign delivered over 1 million Spark Ad impressions, average detail page view rates that were 3x higher, attributed sales up 30%, total sales up 1.5x, and ACOS down 28%.

Bob Mackie

Alyssa Haddad-Chin

Digital Coordinator