Case Study: Ready, Set, Food! achieves 40% sales growth and 45x more efficient ROAS with Perpetua's Amazon DSP

Growing Sales and Healthy Babies at Ready, Set, Food! with the Amazon DSP

Ready, Set, Food! is a startup founded to prevent infant food allergies by teaching parents early allergen introduction, but the team faced the challenge of educating shoppers and building trust to drive repeat purchases. To reach Amazon’s large, credibility-driven audience they partnered with Cartograph and adopted Perpetua’s Amazon DSP optimization service (and Perpetua’s Total Sales Analytics) to scale visibility and acquisition.

Perpetua delivered DSP optimization, AI-driven campaign automation and unified sales analytics that gave Ready, Set, Food! more transparency, control and real-time budget/ACOS adjustments. The program produced measurable gains: +83% product detail page views, a 45x more efficient ROAS versus Sponsored Products and Sponsored Brands, and a 40% increase in total sales, while enabling access to Amazon DSP audiences with lower spend thresholds and hands‑on strategic support from Perpetua.

Ready, Set, Food!

Daniel Zakowski

Chief Executive Officer