Case Study: Crocs achieves doubled product-line sales and 3:1 incremental ROAS with Perpetua's Advanced Targeting

Growing Market Share and Sales at Crocs with Perpetua’s Advanced Targeting

Crocs, a global leader in casual footwear, turned to Perpetua to scale its Amazon Advertising and reduce the 30–50% of team time spent spot-checking keyword bids. The Crocs eTail and eTail Distributors teams needed an AI-driven partner to defend brand presence, improve Return on Ad Spend (ROAS), and better target ads to drive incremental top-line revenue—so they piloted Perpetua’s Advanced Targeting and AI automation for Amazon Ads.

Perpetua implemented Advanced Targeting to segment keywords and ASINs by branded trademarks and programmatically optimize bids, starting with a small test budget across two product lines. Within 10 days Crocs saw quick lifts and Phase 1 results showed weekly sales up +100% and +120% for the two lines and an incremental ROAS of 3:1; the platform also improved operational efficiency, freed time for strategic initiatives, and helped Crocs scale customer acquisition and brand-protection tactics.

Crocs

Ben Newson

Crocs