Case Study: Hydrant achieves organic growth on Amazon with Perpetua

Driving Organic Growth on Amazon with Sponsored Ads

Perpetua helped Hydrant, a hydration mix brand, tackle the challenge of improving visibility and sales on Amazon. Hydrant wanted to dominate a high-volume category keyword, “Electrolyte Powder,” but was not ranking on page 1 and had flat organic sales, limiting its organic growth potential.

Using Perpetua’s Keyword Boost feature and intelligence reporting, Perpetua supported Cartograph in isolating the keyword into its own campaign, raising budget from $5/day to $500/day, increasing the Top of Search multiplier to 200%, and lifting target ACOS to 200%. The 30-day experiment drove a 25% Top of Search Share of Voice, a 40% improvement in organic rank, a 104% increase in daily organic sales, and a Best Seller Rank improvement from 12,150 to 5,012.

Hydrant