Case Study: CAP Barbell achieves record new-to-brand growth with Perpetua

CAP Barbell wins Prime Big Deal Days with a full-funnel strategy

CAP Barbell partnered with Perpetua to maximize new-to-brand growth during Prime Big Deal Days. The Amazon seller wanted more than just short-term sales—it needed to boost brand awareness, capture new customers, and lay the groundwork for long-term loyalty using a more sophisticated full-funnel advertising approach.

Perpetua implemented a data-driven strategy using Prime Video Ads, AMC Audiences for Sponsored Ads, and automated full-funnel flighting across the lead-in, event, and lead-out periods. The campaign drove nearly 46% of total sales during the event window, increased attributed sales by 4.8% versus the previous July Prime Day window, and improved CTR and NTB performance on Day 2, helping CAP Barbell achieve record new-to-brand growth and stronger ROAS.

CAP Barbell

Alex Amborn

eCommerce Director