Case Study: Unify triples data revenues with Permutive

Unify triples data revenues and boosts CTR 46% with Permutive

Unify, a digital media ecosystem formed from the TF1 Group's M&A activity, faced the challenge of unifying data from over 20 media brands and websites into a single platform. They needed a technical partner to build a cookie-less data platform from the ground up to gain insights, perform analytics, and achieve complete audience reach. To solve this, they partnered with Permutive and implemented its Audience Platform.

By using Permutive's platform, Unify was able to segment audiences and activate first-party data for advertising. The results were significant: data revenues tripled, audience reach increased fourfold, and click-through rates improved by 46%. The solution also empowered their sales team and helped win new advertiser deals, establishing Unify as a data-rich media house.

Unify