Case Study: Trusted Media Brands increases RFP win-rate and audience scale with Permutive

Trusted Media Brands increases RFP win-rate by 31% with Permutive

Trusted Media Brands (TMB) required an ethical data partner to scale its audience and overcome challenges with user reach across all browsers, especially on the first visit. The publisher also needed to better segment its valuable newsletter audience and future-proof its business amidst industry shifts toward privacy. TMB sought a solution from Permutive to support a holistic first-party data strategy for both direct and programmatic advertising.

By implementing Permutive, TMB gained the ability to understand audiences across all browsers and in cookie-blocked environments. This allowed them to collect granular user data to create custom cohorts and provide deep audience insights to advertising partners. As a result, TMB saw a 22x increase in audience size, a 31% increase in RFP win-rate, and a 140% increase in revenue from deals using first-party data. Permutive also became the driving force behind TMB's authentication and email overhaul initiatives.

Trusted Media Brands (tmb)