Case Study: The Stylist Group doubles advertising yield with Permutive

The Stylist Group doubles advertising yield and reaches 100% targetable inventory with Permutive

The Stylist Group, a leading digital publisher, faced challenges with its previous Data Management Platform (DMP) which relied on third-party cookies. This dependency prevented them from targeting a large portion of their audience, particularly on mobile and social platforms, leaving only 45% of their inventory targetable. This limitation commoditized their ad inventory and made it difficult to provide valuable audience insights to advertisers.

By implementing Permutive's DMP, The Stylist Group immediately achieved 100% addressability across all devices and browsers without using third-party cookies. Permutive's edge computing architecture enabled fast data processing and granular audience segmentation. As a result, the publisher doubled its advertising yield, significantly grew rebooking value by 50%, and transformed its advertiser relationships with deep, post-campaign insights.

The Stylist Group