Case Study: SHE Media increases first-party audience scale with Permutive

SHE Media increases first-party audience scale 8x with Permutive

SHE Media, a mission-driven digital media company for women, was reviewing its technology stack to reduce reliance on third-party cookies, which led to wasted ad impressions and poor audience matching. They sought a partner to make their first-party data more impactful and navigate the changing compliance landscape, ultimately selecting Permutive to help achieve this.

Working with Permutive, SHE Media built a robust first-party data strategy, creating audience segments and educating their sales team. This allowed them to sell into new industries and improve advertiser relationships. As a result, Permutive helped SHE Media achieve an 8x increase in audience scale across key segments and a 20% increase in average CPMs, driving greater revenue and campaign performance.

SHE Media