Case Study: Ranker achieves 4X revenue growth with Permutive

Ranker boosts revenue 4X with Permutive

Ranker, a digital publisher based on user-voted rankings, faced the challenge of adapting to privacy changes and the decline of third-party cookies. They needed a new solution to manage and activate their valuable first-party data for advertisers. To address this, they partnered with Permutive for its privacy-safe data platform and edge computing capabilities.

Using Permutive, Ranker built high-intent, first-party data audiences and gained real-time insights. This solution delivered significant results, including a 4x increase in year-on-year revenue and a 25% higher RFP win rate. For a specific campaign with a streaming service, Permutive helped achieve a 31% increase in click-through rate and lowered the advertiser's cost-per-site-visit by 26%.

Ranker