Case Study: LADbible Group achieves 234% ROI in four months with Permutive

LADbible boosts ROI 234% in 4 months with Permutive

The LADbible Group, a leading social publisher, sought to better monetize its valuable audience of 18-34 year olds. Its challenge was an inability to effectively capture, analyze, and activate its first-party data for advertising, with limitations in user targeting and audience segmentation hindering revenue. This led them to search for a Data Management Platform (DMP), and they chose to implement Permutive.

By using Permutive's DMP built on first-party data, LADbible significantly increased its data collection and targetable inventory scale. The solution enabled advanced audience insights and campaign optimization. As a result, Permutive helped LADbible achieve a 234% ROI within four months, a 30-40% increase in click-through rates, and a fivefold increase in targetable inventory.

LADbible Group