Case Study: Insider Inc. unlocks first-party data value with Permutive

Insider Inc boosts first-party data performance 4X with Permutive

Insider Inc., a major global digital news publisher, faced challenges with fragmented data systems that hindered audience insights and RFP responses. They were overly reliant on third-party data and sought a solution to leverage their first-party data more effectively. To address this, they partnered with Permutive and its Data Management Platform.

Working with Permutive, Insider Inc. implemented a unified data platform to power its SÁGA advertising solution. This enabled them to create granular audience segments, optimize campaigns in real-time, and prove the superior performance of first-party data. The results were significant, including a 35% higher likelihood of user action with first-party data, a 140% increase in visits to a subscription page, and a 4X increase in revenue from first-party data placements. Permutive helped Insider Inc. unlock the value of its data for both advertisers and its own business.

Insider Inc