Case Study: Immediate Media achieves 135% more ad revenue with Permutive

Immediate Media boosts data-driven ad revenue 135% with Permutive

Immediate Media Co., a multi-platform publisher of special-interest brands like BBC Good Food and Radio Times, faced a significant challenge. Much of its audience was on the "hidden web" where third-party cookies are blocked, and its existing data management platform was too slow, identifying only about 20% of its audience. This made it difficult to deliver personalized ads to its many transient readers and limited valuable ad inventory.

Permutive provided a real-time platform using first-party data. This solution allowed Immediate Media to identify 80% of its audience and create granular audience segments instantly. With Permutive, the publisher achieved a 135% increase in data-driven ad revenue in one month, a 7x increase in targetable inventory, and significant uplifts in audience size and click-through rates.

Immediate Media Co