Case Study: Hello! achieves 15% higher brand consideration with Permutive

Hello! increases brand consideration by 15% with Permutive

The customer, Hello!, a major publisher, faced the challenge of proving the effectiveness of its commercial campaigns on brand awareness and consideration for its advertising partners, moving beyond traditional click-through rates. To address increased demands in RFPs, Hello! partnered with the vendor Permutive to build a first-party data strategy and unlock the value of its audience data.

Using Permutive's platform, Hello! launched Project Drumbeat to overlay its first-party data segments on campaigns and measure their impact. This solution allowed them to go beyond the click and prove campaign effectiveness. As a result, Hello! achieved a 15% increase in brand consideration and a 129% increase in brand awareness. These insights, powered by Permutive, also contributed to a 25% year-on-year growth in digital partnership revenue.

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