Case Study: Entrepreneur Media achieves 1,094% ROI with Permutive

Entrepreneur Media drives 1,094% ROI in two months with Permutive

Entrepreneur Media faced a challenge in leveraging its audience data for advertising. Its previous Data Management Platform (DMP) could not target users in real-time, missing infrequent visitors and losing significant scale on browsers like Safari and Firefox. This restricted the publisher's ability to create audience-targeted packages for advertisers and innovate with its own first-party data.

By implementing Permutive's edge-based DMP, Entrepreneur gained real-time segmentation and targeting, unlocking its full audience scale. This solution provided better reach and powerful first-party data activation for sales. Using Permutive, Entrepreneur Media drove a 1,094% ROI in two months and achieved a 7.6x increase in targetable inventory, significantly boosting win rates and deal sizes.

Entrepreneur Media