Case Study: Dennis achieves 10x ROI and 200% audience-targeted revenue growth with Permutive

Dennis generates 10x ROI and boosts audience-targeted revenue 200% with Permutive

Dennis Publishing, a major media organization, faced challenges in effectively collecting and utilizing valuable first-party data from its users across its portfolio of websites. Their previous data management platform (DMP) failed to capture data from diverse sources like editorial content and ecommerce, leaving data siloed and limiting their ability to analyze user behavior and monetize their audience. This hindered their strategic goal of diversifying revenue streams, prompting them to seek a new solution with the vendor Permutive.

By deploying Permutive's service, Dennis automated the collection of contextual and behavioral data across all its sites. Permutive enabled the creation of new first-party data sources and empowered the sales team to sell targeted campaigns. The results were significant: a 60% increase in targetable inventory, a 200% year-over-year revenue increase on audience-targeted campaigns, and a 10x return on investment in 2019.

Dennis